VERTICAL SERVICES CUSTOMERS
The vertical Services market brings together several segments:
Car and motorcycle trade and maintenance: dealers, mechanics, MOTs, body shops, auto-centres and specialists
Services to individuals: taxis, funeral parlours, personal services, clairvoyance
Real estate: real estate agents, notaries, housing inspectors
Banks and insurance: banks, mutual health insurance, insurance brokers.
THE VERTICAL SERVICES OFFERING
In this market, digital maturity is very uneven across sectors Vertical Services aims to strengthen support for its customers in their transition to digital by offering communication plans with return on investment (ROI) tools in order to better meet their expectations.
Vertical Services aims to make an offer increasingly adapted to its different segments and focuses on the following key areas:
propose diversified media solutions to meet its customers' network organisation challenges
pursue development of dynamic displays, which has already started with the establishment of a CPM offer
strengthen the transactional side, particularly through 'value offer' deals
continue customising the service offered to customers by developing tailor-made websites
improve services with increasingly diversified and developed measuring tools.
More specifically in the market for real estate advertisements, SoLocal Group acquired one of three leaders in the field of classified real estate ads in spring 2011: the site A Vendre A Louer. This acquisition enabled the Group to enhance its offering to advertisers in the property sector.
In this market, the Group has real advantages:
a large sales force with a good knowledge of the local market
two powerful and dynamic channels: PagesJaunes and A Vendre A Louer.
offers adapted to the market such as the Pack Vitrine, which features small ads on AnnoncesJaunes and A Vendre à Louer, a verticalised internet visibility map, a new range of ergonomic and performing sites in terms of SEO, direct marketing offers, through its PJMS (PagesJaunes Marketing Services) entity.